Directors and Photographers
Crabbies - Grand National
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Describe the campaign purpose, the central idea and if big then the client (agency or was it brand direct) and anyone we have to credit e.g. an external photographer/director. What media was the campaign run across and what success did it have – number of viewers, sales, reach. What’s special about it?
What Taylor James did to bring the campaign to life - the crucial things we did that were unique and made the difference. Any interesting facts e.g 53 assets, fast turnaround, integrated production, creative led by TJ. Read more about the making of in our blog.
Concept
Pre-visualisation
CGI
Photography
Live-Action
Animation
Edit
Post-Production
Concept
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The agency came to us to create xxxxxxx. ran the complete production. We developed the creative from the initial concept, working up various design iterations to develop a pair of images with a strong visual impact.
Our initial role was to develop the original concepts, pushing the creative ideas and developing a strong narrative. We then proposed an integrated approach, using photography and CGI to achieve the most from the creative brief, while always remaining cost effective within a tight schedule.
Pre-Production
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Our creatives and concept artists firstly work closely with the ad agency and client to evolve the concept through the pre-production stages, looking to maximise the overall creative message. As always, planning was key to achieving this stunning photorealistic effect.
Whilst developing the concept, we build in efficiencies to maximise production value. We combined CGI with photography, shot at our in-house photography studio.
Shoot Production and On Set Supervision
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We managed the shoot production, working in line with the CGI animatics, led in harmony by our Creative Lead, Photographer and Technical Director. We were able to take the photographic assets and comp them into the CGI environment on set, to give the client a detailed visual representation of what the final images would look like.
We could place the virtual camera anywhere without having to move an entire crew around, find the best lens and use our GPS calibrated sun system to select the best time of day David Wortley, TJ Technical Director
CGI Production and Animation
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The process followed, modelling, TSL, rigging, Zbrush etc.
Post-Production
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Following our production pipeline, the agency and client were kept informed at key stages, and guided through the decision-making processes. By re-utilising assets for consistency, establishing fixed camera positions and using proven shaders, the creative leads could optimise the quality of the material and answer all client, creative and production issues.
Our complete image production service allowed us to produce the campaign entirely in-house, through our photography, CGI and retouch teams. We understand that time, budget and flexibility are all important in the production process. The benefits, therefore, of having TJ run complete productions are numerous. It enables us to streamline all areas of production with a focus on giving our clients the very highest quality visuals.
Results
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From a 2 day shoot, 1000 hours of render time and …..we delivered XX images. This is a great example of how combining CGI and photography. is a great example of how using photography, CGI and retouch though a full-service production allows us to efficiently blend multiple disciplines to produce the highest quality images. It is this type of creative management from concept to completion that ensures the success of a project such as this.
Through decisive and creative problem solving, production issues and budget constraints can always be overcome. And with our creative and technical skills in-house, and the complete production delivered under one roof, we gain efficiencies that can be passed along. It allows us to strive for the highest levels of realism and a superior quality finish.
The final artwork ran across magazine spreads to a dedicated microsite and additional digital media.
Testimonial
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“The world’s leading luxury mobile phone brand brought TJ and renowned fashion photographer, Kristian Schuller, together for this cross-platform launch campaign for Vertu Constellation. The work ran across magazine spreads to a dedicated microsite and additional digital media.”
Art Director, Agency Supremo
Brand - Campaign strapline or title
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Describe the campaign purpose, the central idea and if big then the client (agency or was it brand direct) and anyone we have to credit e.g. an external photographer/director. What media was the campaign run across and what success did it have – number of viewers, sales, reach. What’s special about it?
What Taylor James did to bring the campaign to life - the crucial things we did that were unique and made the difference. Any interesting facts e.g 53 assets, fast turnaround, integrated production, creative led by TJ. Read more about the making of in our blog.