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All Bran - Water Slides

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Describe the campaign purpose,  the central idea and if big then the client (agency or was it brand direct) and anyone we have to credit e.g. an external photographer/director. What media was the campaign run across and what success did it have – number of viewers, sales, reach. What’s special about it?

What Taylor James did to bring the campaign to life - the crucial things we did that were unique and made the difference. Any interesting facts e.g 53 assets, fast turnaround, integrated production, creative led by TJ. Read more about the making of in our blog.

Concept

Pre-Vis

CGI

Post-Production

Brief and Reference

The agency came to us to create 6 stunning full CG visuals. Their concept was to have witty text which is formed from water slides. We developed the creative from the initial concept, working up various design iterations to develop all 6 images (3 English and 3 French versions).

Before we started the project we have tested several methods for creating the slides in CG.

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Taylor James Concept

As the layouts had to be carefully designed, while we were testing the water slide structure and how legible text is once built from it. All 6 layouts have been drafted up in concept stage to sign off the curves and connection points within the slide.  This proved to be the most trickiest part, which was good to agree quite early on.

We could place the virtual camera anywhere without having to move an entire crew around, find the best lens and use our GPS calibrated sun system to select the best time of day
David Wortley, TJ Technical Director

CGI Production

The process followed, modelling, TSL, rigging, Zbrush etc.

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Results

All 6 images have been seen across Canada in-stores and in magazines.

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Testimonial

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“The world’s leading luxury mobile phone brand brought TJ and renowned fashion photographer, Kristian Schuller, together for this cross-platform launch campaign for Vertu Constellation. The work ran across magazine spreads to a dedicated microsite and additional digital media.”

Art Director, Agency Supremo