Bodyform
...
Rubber Republic and our head of film LJ Hopkinson have worked on several projects together. Bodyform was a particularly enjoyable one! Bodyform ‘Responds’ was created to provide a suitable response to a rather disgruntled boyfriend’s rant made public on Bodyform’s Facebook page. Within 7 days the film was written, shot and launched. The film had over five million views and two million in two days, generating over one hundred and fifty pieces of editorial coverage.