Why use CGI? | 28 Oct
These days, there’s no escaping Computer Generated Images (CGI for short)- and for very good reason! Here we have four reasons why CGI has become one of the most important tools in the advertising industry, pieced together by our experts at Taylor James….
Creativity
In the hands of skilled artists CGI can deliver a world of possibilities that would often be stifled if they had to be captured for real. In our CGI world anything is possible. We can create complete environments where the laws of physics are put on hold. You want world where rain flows back from the ground and into the clouds, no problems. The opportunities really are only limited by the imagination of the creatives involved in the concept.
Costs
CGI is becoming more cost effective all of the time but the important thing is to use it for what it is good for and as a part of an overall production workflow.
If CG assets are created well, they can be reused time and time again across different locations and creative ideas. The creation of a good initial model is an investment that a company should consider across the lifecycle of the product, not just on that individual campaign.
When TJ consider a clients creative requirements we will always seek the most suitable production solution and will often combine CGI with photographic content to form the best possible final result.
Flexibility
CG provides the perfect environment where you are no longer restricted by the weather, seasons or availability of physical prototypes. The Automotive sector has really pushed the adoption of CG over the last 10 years and the reason has been flexibility.
Flexibility to remove weather days from expensive shoots with many crew members. Flexibility to create multiple versions of a vehicle in different locations, in different colours at different times of the year without ever having to leave the studio. This flexibility has now transferred from Automotive to mainstream products.
Message Consistency
Perhaps one of the biggest benefits of CG is in the consistency of message that its use can enable. Clients no longer think of print, digital and broadcast advertising as separate media. We are all constantly connected as we go about our everyday life with digital screens, display panels and advanced mobile devices.
Using CG assets can allow you to extend common brand messaging across all of these media ensuring that your product or service is described with a consistent visual message.
Why use CGI? It can bring your ideas to life better than many other disciplines and more efficiently too.
For examples, read some of our ‘Making Of” case studies.
If you’d like to discuss an idea and see if this is the right method for you, just get in touch with one of the experts at Taylor James. You need not be fearful of the process, we will explain every stage and be there to guide and advise every step of the way.
