WHAT’S THE STORY, CRACKANORY? | 05 Nov
Once upon a time back when we were small, innocent and full of wonder, there was nothing quite like a good bedtime story…and it’s the TJ team who have been busy working on the latest UKTV’s campaign for new TV series “Crackanory”.
Based on story time for adults, England’s favourite comedy stars read weird and wonderful tales for this humorous campaign. Taylor James supplied both photography and retouch from our in-house crew and we’re chuckling at the result.
Collaborating with advertising agency Mother, London, we were able to bring the vision to life with a packed studio shoot alongside our favourite crew members.
Our newest TJ Producer, Heather Woodburn, handled this project including full shoot production and managing the creative aspect alongside the agency. See what she has to say about it…
“It’s great to be able to produce a project completely in-house, from the photographer, retouch and creative lead to general shoot production. Working with our trusted team makes the shoot day a whole lot easier!
We use a lot of calculations in our work to ensure realistic angles and continuity, so we had our Technical Director on board armed with his laser measurer and it was all systems go! From the height of the tripod and lens to where each needed seated – which was a task in itself – everything is done to the millimetre.
Being able to offer our client the in-house facilities gave them peace of mind that someone else can handle the huge amount of work that goes into a shoot and also the reassurance that we know what’s needed to aid the post-production process. Being able to have our client in the studio for immediate feedback and it was fascinating watching our retouchers mask items, bed them in and see the final product after a busy few weeks. It was overall a lovely campaign that I loved spotting on television and on billboards.”
Crackanory hits UK TV screens on Wednesday 13 November at 10pm on Dave. See the full project HERE.