We’re Lovin’ It – Lipsmacking New Print Ad For McDonald’s | 01 Aug
Global market-leaders of the fast food phenomenon open their golden arches to introduce the newest addition to their long list of mouth watering burgers, the ‘Clubhouse’. Now wipe away that drool and find out more…
We were delighted when we were approached by DDB Chicago (frequent visionaries of various McDonald’s campaigns) to create an image for the no.1 fast food chain’s latest product launch. The agency supplied us with a layout of the new burger so we could reference the exact food layering and capture the essence of the smiley, lip-smacking burgers “face” whilst shooting the bacon in our London photo studio.
Getting a rasher of bacon to mimic a tongue was a challenge – but with our expert in house photographers shooting every angle and consistency, we were able to imitate this perfectly. Making for very happy and impressed clients, which is always our main aim.
Our crafty Retoucher’s tidied the burger up in post production and created the background and overall colour grade, which was essential to the McDonald’s brand image. The tagline “lip-smackingly delicious” was added on for the final image. Check it out here.
In light of recent concerns over ingredients, this new product aims to reassure consumers of the quality of their food by using high-quality, 100% pure beef. The simplicity and understated element of this print says all we need to know about the product, capturing the essential nature of what is being advertised; a good quality, 100% beef burger.
The advert is sponsored by Florida International University and is being promoted throughout Miami, within consumer publications, direct mail and out of home advertising for one month due to its limited availability. Get it while you can Florida friends – and save us some will ya?