A digital replica of a shoot location gives our photographers and creative teams freedom to explore scene composition against their required crops and formats. It allows us to accurately define the creative, technical and logistical requirements of a shoot, so we can precisely understand what specific kit is needed, ensuring more accurate budgets, efficient shoot schedules and foresee problems before the shoot.
This information allows the photographer to determine the most optimum shoot position and time of day, to avoid intrusive shadows and to establishing set dressing requirements for the props department. All crop formats can be checked, along with any animation tests for digital content. The shoot scheduled was optimised, all with the confidence of client and approval before the shoot takes place.