Tourism – Ireland Maps
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10 3D maps characterising Ireland’s landscape and key attractions and journeys across the country to form part of Tourism Ireland’s print campaign. The key was to create something fun and stimulating, experimenting with scale in order to get the best relationship between all of the different elements involved in making the images; including testing all of our terrain features at different sizes that would allow us to depict the different idealised Irish microcosms.
After exhausting our R&D facilities we found that CGI was the only process by which we could create the maps consistently and to the best quality for print of this scale, whilst maintaining flexibility to the detail required. Commissioned by JWT, TJ handled the complete production from concept to final delivery, leading both the technical and creative direction.