Prudential – Risk
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Taylor James was commissioned directly by Prudential to produce this 2 minute long video for their investment division. A mixture of motion graphics, live action footage and stock was used to bring a creative take to their infomercial.
Combining a variety of different sources posed it’s own inherent challenges when it came to overlaying VFX and motion graphics, but the end result is a cohesive blend of creative work which illustrates the point clearly and directly. http://www.prudentialmutualfunds.com/manage-investment-risks