Heineken – Music
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TJ has many years of experience photographing and retouching (10 years to be exact), liquids especially, and were therefore the ideal partner to create this seamless and detailed campaign for Heineken’s ‘Music’ campaign, commissioned by McCann Erickson, Dublin.
We produced the image completely, incorporating location scouting, sourcing props, selecting the instruments used for the ‘Prog Rock’ image along with final pre-shoot confirmation. Ensuring the client was completely happy with everything, photography for the liquids and instruments took place in our own studio and used our in-house photographer to take the shots, not only reducing costs but saving time. In retouch, the elements were assembled and the required look was defined. Two additional images were created in retouch for the campaign.