CSX – Nature Train
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Working with Mullen, North Carolina, on the CSX ‘Nature Train’ we captured all of the elements to promote the freight rail’s commitment to using environmentally friendly trains, providing a complete integrated production solution with our in-house team of photographers and retouchers.
The brief required that the train looked as photo-real as possible, made up of various natural elements, from bamboo stalks and sand. Knowing the angles and perspectives needed to match the brief, on location, our photographer captured various shots up and down the East-coast of the US as references for the various elements needed to build the train. Once the shooting was in the can, we then went about compositing the train using the hi-res material.
Having handled the complete production on this project meant Taylor James had control over planning the most efficient technical and creative approach in capturing the brief, meeting the given deadline demands and budget.
“The bar has been raised higher for future CSX visuals… I have worked on these types of projects many times in the years I have been producing but NEVER to the level of expertise, confidence, and professionalism you folks brought to this piece. We saw your excitement early in the idea and you carried that energy throughout the entire project even when there was an 11th hour change at the end of your day… You made a lot of people happy that afternoon.”
John Rosato – Senior Art Producer