Crabbie’s - Grand National

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Here Taylor James directed and produced an incredibly emotive TV commercial to celebrate the anticipation of the Grand National 2015, sponsored by Crabbie’s Ginger Beer. Running alongside a series of striking print ads, we worked with agency Loaf shot by photographer Guy Farrow, to show just how all-encompassing the Grand National can be. From the jockeys to the £1 punters on the high street, it really has become a part of British culture.We worked with agency Loaf Creative, to Rwe worked with agency Loaf

Another aspect we focused on was the theatre of the event, it isn’t just another horse race. We created something that will add fuel to the fire of excitement for the lead up of the Grand National.  The stunning printed ads and powerful moving image epitomise how we at Taylor James, Crabbies, and the Nation feel.

Live-action

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Post-Production

Post Production

Here are some examples of colour styles we supplied as options for the mood and feel of the image.