Colgate – ProClinical
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We produced this TV spot for Colgate to launch its most advanced technological toothbrush, ProClinical. Integrating live-action with photo-real CGI, the production included shooting the hand on green screen and combining this with the CGI product and environment to reveal this 30 second TVC.
We decided to then use the digital assets to create our very own interactive piece – click on the 6th tab to interact! Click on the image and rotate the complete CGI toothbrush in all dimensions. We have optimised this to run smoothly online for general consumers to view the product in detail from their desktop.