Brickwall Man
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This print campaign is directed at doctors who come up against ‘brick walls’ when treating patients with a specific disorder. The project covered the full scope of our print production services – 2D concepting, CGI, photography and creative retouching.
The background and brickwall man were built entirely in CGI; the talent and clothes which are arranged over the brickwall man’s body were all photographed in our studio and; then integrated into the CGI environments to reveal images that bring the human dimension to healthcare advertising