Smuckers PB & J – Better Together

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We teamed up with Art Director Elinor Buchler and photographer Nick Ferarri to produce these 3 delicious creative pieces for Smuckers Peanut Butter and Jelly spreads.

The heart of the concept is ‘good separately but better together’ shown by the lip-smacking results which feature legendary couples, carved, smeared and spread to photoreal perfection completely digitally in retouch. Can you guess who they all are? Let us know on our Facebook page!

Concept

Pre-Vis

CGI

Photography

Live-action

animation

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Post-Production